AW13 ‘RESURRECTION’

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RESURRECTION: AUTUMN-WINTER 2013

On Friday February 15th, London designer Alexandra Groover unveils her eagerly-awaited ninth collection at St Clement Danes Church in Strand, London.

This season sees the premier of RESURRECTION, yet another installment in what was originally a trilogy of short films. Following BIRTH, LIFE, DEATH and AFTERLIFE, RESURRECTION is an exercise in bringing new life to good things from the past. Filmed by Maya Art and featuring a third soundtrack collaboration with cult industrial musician Dave.i.d, who also stars in the film, RESURRECTION quite literally brings new life to performers, collaborators, and signature designs from Groover’s past collections and films. The site-specific screening will also feature a special live RESURRECTION set from musician Dave.i.d, as well as a RESURRECTION DJ set from Andrew Hartwell of Aurora Borealis Records.

Set against a snowy backdrop in a desolate English marshland, RESURRECTION begins when artist and performer Vasilisa Forbes enters a clearing amongst the trees, approaching what appears to be a freshly buried grave. As her hands move across the soil, a body begins to shift beneath an earth-covered shroud, rising and twisting to reveal the face of Dave.i.d., whose newly resurrected body glows with blindingly golden light. Turning around with each new breath, his newly glorified body is adorned with multiple layers of Groover’s monochromatic designs. Once again, Groover’s collection of signature all-black garments invite the wearer to experiment, offering various configurations and silhouettes. RESURRECTION also features Groover’s fifth collaboration with London multimedia artist Anna Iceland, who has designed the makeup for the film. The beautifully mysterious look book photos are by BIRTH, LIFE, and DEATH collaborator London photographer Paul Phung.

As part of London Fashion week, Groover is selling a selection of her clothing at the Primitive London pop-up shop at the front room of the St Martins Lane hotel from the 8th of February to the 21st of March, after which Primitive will return to their usual Dalston headquarters.

Additionally, Groover’s Moon Cape features in the latest Pre-Spring 2013 issue of i-D Magazine.

After studying at Central St. Martins and RISD, and working in the studios of Alexander McQueen and Zandra Rhodes, Alexandra Groover launched her first collection for Autumn Winter 2009. With press from i-D, Dazed, Vogue.com, Harpers Bazaar and Grey, and collaborations with cult bands SunnO))), Dave.i.d and Bo Ningen, Groover has rapidly gained a strong following within the fashion, art and music industries.

“Alexandra Groover is a young designer whose jersey collection is both creative and wearable.” Sir Paul Smith, i-D Magazine

Press contact: press@alexandragroover.com
Sales/trade contact: sales@alexandragroover.com
www.alexandragroover.com
www.dave-i-d.com
www.paulphung.com
www.primitivelondon.co.uk
www.annaiceland.tumblr.com
hair by Myo Myint
editing by Dario Amodio
www.mayaart.co.uk